As we all know, winter is milder. That’s why the share of winter tyres is falling. 4-season tyres are taking up the slack, rising from 2.3% in 2012 to 22.4% in 2023. Continental and Michelin dominate the market, sharing 33.3%. They are followed by Vredestein, GoodYear and Bridgestone with 29.3% of the market. The next five brands are Hankook, Pirelli, Dunlop, Nokian and Landsail. They hold 15.8% of the market. These 10 brands account for 75.4% of the total market.

The number of tyre brands sharing the market has also changed since last year, falling from 90 to 85. The five biggest brands share 59.6% of the market. These include Continental and Michelin, which together account for 33.3%.

In each category (winter, summer or 4-season), we still find Vredestein, Continental and Michelin, but not necessarily in the same order. For 4-season tyres, for example, Vredestein dominates. These three brands occupy 52% of this category, whereas for winter tyres, the 5 biggest brands occupy only 45%.

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